About the Independent Retail Campaign
Founded by Retail Expert, Clare Rayner
, the Support for Independent Retail campaign is a year-round source of support, advice, ideas and inspiration to help independent retailers and those who serve consumers to get, and stay, open for business!
Support for Independent Retail is dedicated to raising awareness of the importance of local businesses. As well as our sponsors
, we invite local authorities, councils, town teams, BIDs and committed groups of retailers to buy into our Support for Independent Retail licence
in order to keep our campaign alive.
This doesn't merely ensure the campaign itself is financially sustainable. We believe that those who purchase a licence will be serious and committed to the cause and, in turn, will successfully deliver their town's version of our three events - enhancing the brand value for ALL licence holders and organisers and gaining more widespread publicity and social engagement as a result.
Call us today on 01727 238890 or email email@example.com to receive a comprehensive information pack including full details of licences available and costs.
Enjoy an Independent Easter
The Enjoy an Independent Easter campaign was first developed in 2012. Much like Independent Christmas campaign, below, this campaign focuses on engaging independent, consumer-facing businesses to create 'activation events' which will be fun for all the family, and which will have a positive social and economic impact in their locale.
The campaign continues the effort to improve footfall to our high streets, towns and villages, increase consumer confidence, and boost retail sales.
Local activation partners help retailers and consumer-facing businesses to deliver 'Easter Egg Hunts'. Each year, the campaign is supported by an increasing number and range of business organisations and, with the support of local press, media, councils and participating retailers, will reach a high number of consumers across the local community.
For more details, see
Independent Retailer Month
Independent Retailer month is arguably the most far-reaching of the three campaigns. As a global 'Shop Local' event that runs throughout July, the campaign highlights the important role that smaller, local, independent retailers play in the communities they serve, the local economy they contribute to, and in the retail sector as a whole.
Independent Retailer Month urges retailer, groups of retailers and whole towns to come together to create a series of activities and events throughout July that attract and engage the local customers, reminding them of the fantastic small businesses that are right on their doorstep.
For full details, see
Celebrate an Independent Christmas
Independent Retail is also the 'home' of the Celebrate an Independent Christmas campaign. This campaign focuses on engaging independent, consumer-facing businesses to create 'activation events' which will be fun for all the family, and which will have a positive social and economic impact in their locale.
The campaign is a nationwide effort to improve footfall to our high streets, towns and village centres, increase consumer confidence, and boost retail sales. Local activation partners help retailers and consumer-facing businesses to deliver 'Christmas Shopping Crawls' over the festive period. The campaign is supported by a wide range of business organisations and, with the support of local press, media, councils and participating retailers, reaches out to consumers to remind them what their local community can offer on their Christmas lists.
For more details, see www.IndieChristmas.co.uk
Independent Retail News
For news, updates, hints, tips and ideas, you can follow us on Twitter, @IndieRetailUK
, or keep track by following hashtag #IndieRetail for general content, and #IndieEaster / #IndieMonth / #IndieXmas specifically for our campaign activities. You may also want to 'like' us on facebook - Facebook.com/IndependentRetail
Sign up for our Newsletter
Alternatively, press and media may prefer to contact us by completing the form below.
Independent Shops Directory
For both business owners and consumers, shopping with your local independent retailers puts more money back into your community.
The Independent Shops Directory is a searchable list of UK-based independent retailers and consumer-facing brands. Both physical stores and those that only trade online can add themselves.
Consumers can search by town, county or postcode to find their local independent shops in order to help them make the decision to shop locally.
To search for your local independent retailers or, if you are a shop owner, to add your shop, visit